How I help
you lead and perform better.
I coach founders, CEOs and executives who want to think clearly, lead well and take care of their energy.
Who I Am
I am a performance coach. I work with founders, CEOs and executives on how they think, make decisions, lead and manage their energy.
My work covers mindset, habits, emotions, energy and leadership. These areas affect one another, so we look at the whole picture—not just one habit.
You can be successful at work and still feel tired, stressed or unsure what comes next. I help you understand what is getting in the way and choose practical steps forward.
What I Help You Develop
Leadership
Communicate clearly, make decisions and support the people you lead.
Mental Performance & Clarity
Make space to think clearly and decide what matters most.
Identity & Alignment
Coherence between who you are becoming, what you're building, and how you're living. No more fragmentation.
Energy & Sustainable Performance
Build routines that support your energy through the day.
Emotional Mastery
The capacity to stay present, regulated, and resourceful under pressure. Emotional intelligence as infrastructure.
Habit Architecture & Behavior Change
Daily practices and systems that compound into sustainable transformation and permanent behavioral change.
My Approach
I draw on coaching and ideas from psychology, behaviour and performance. We turn them into practical steps for your work and daily life.
The progression: Leading Yourself (identity clarity, mental performance) → Leading Others (presence, emotional intelligence) → Leading Strategy (decision-making, vision) → Sustaining Excellence (energy, health, purpose).
The system works because I don't isolate any dimension. You cannot upgrade identity without upgrading energy. You cannot improve decision-making without addressing nervous system regulation. The integration is where the transformation lives.
Background & Credibility
I studied sociology and received a scholarship to Nazareth College in Rochester, New York. My studies helped me understand people, behaviour and how groups work.
I've experienced both worlds: professional corporate work connected to Maastricht University and global business, and the entrepreneurial path of building from zero. That duality matters. I understand the pressures, constraints, and possibilities of ambitious professionals in both contexts.
Today, I lead My Habits Coaching Academy and work internationally with entrepreneurs, founders, and executives. I collaborate with professionals across psychology, health optimization, and business strategy—maintaining a genuinely multidisciplinary approach to performance.
Professional Experience
- ✓ 20+ years in performance coaching and human transformation
- ✓ Professional experience connected to Maastricht University
- ✓ Coached hundreds of executives, founders, and athletes globally
- ✓ Developed leadership and performance programs for entrepreneurial ecosystems
Education & Training
- ✓ Degree in Sociology with focus on human behavior and systems
- ✓ Advanced training in behavioral change and performance psychology
- ✓ Certifications in transformational coaching methodologies
- ✓ Continuing education in neuroscience and nervous system regulation
Why This Work Matters to Me
Early in my life, I faced significant personal and physical challenges. Those experiences forced me to understand something most people avoid: why we do what we do, how identity shapes behavior, why we stay stuck despite wanting change.
I learned... through necessity... that resilience, performance, and transformation require working on multiple systems simultaneously. It's not just willpower. It's not just positive thinking. It's not just strategies or hacks. It's the integration of identity, nervous system, beliefs, habits, relationships, and purpose.
That understanding shaped my philosophy: Human performance cannot be understood through one discipline alone. And more importantly: Success is not only about what you achieve. It's also about who you become while achieving it — and whether your life can sustain the success you create.
That's why I do this work. I help ambitious people who have built external success but know their next level requires becoming a different kind of leader... someone who performs with clarity, presence, and alignment.
The Reality I See
I work with ambitious people who are winning externally but searching internally.
You've built success. The business is scaling. The salary reflects your contribution. The titles are impressive. But somewhere along the way, you've lost touch with your energy, your clarity, your sense of direction. You're performing, but you're not present. You're achieving, but you're not aligned.
This is the gap I work in. Not fixing broken people. Elevating already-successful people.
My mission is simple: help ambitious professionals build a life where success doesn't come at the cost of your health, energy, relationships, or sense of purpose. Where you can be driven AND aligned. Achieving AND sustainable. Excellent AND human.
Your next level may not require more information, strategies, or motivation. It may require a different internal system... and the clarity to know who you want to become while building it.
Ready for Your Next Level?
If you've built external success and know your next level requires upgrading how you think, lead, and perform—let's have a conversation.
